Instagram for business is a social platform that becomes a powerful tool for a company to communicate. Without the need of explosive copy-writing, it’s as simple as taking a picture.
In the Instagram business world, creative content is the winning formula. In last few years Instagram has created a global photo community phenomenon. Where we see a story telling insight into people’s everyday life and brand moments.
Imagine sharing has changed our lives, evoking empowerment, motivation and inspiration for their users. Instagram for business has shifted the playing field in social selling. As now their has been a dramatic change in how we interact with brands.
Using Instagram for Business is a Good Thing.
Its easy to see why using Instagram for Business is a good thing. The platform has a global community of 800,000 million users and has direct access to users interests. This is useful as you can easily find potential customers via the hashtag they use or using ads.
Using Instagram for businesses can gain some potential custom just by taking part. That’s whats so fascinating about it. The platform activates people to share almost anything, especially brand affiliation, just by taking a photo.
Instagram for business has given individuals their own digital adverting space in the form of an account. Now, the businesses brand has more opportunities to slide into the communities through influencers and influencer marketing. Instagram also offers user-generated content or the use of Ads which is an advantage to any business.
Instagram Stories Success.
Things got interesting with the introduction of IG stories. Users can now tell stories through short posts and constant feed, 24hours a day. Since Instagram Stories got introduced, there is now an average of 250 million views per daily users, those numbers are incredible! If you got a business I think you should take advantage of this too.
How to Capitalise using Instagram.
There are now more ways than one to capitalise on Instagram. Take one industry that has embraced IG, which is hospitality sector. How many times have you been to dinner or to a restaurant? We see people gramming the food their about to eat and sharing to the world constantly. To gram your food, hashtagging it and adding in your location (for some extra cool), has now become standard procedure within dining.
Capitalisation occurs when the customer takes their own photo of a branded dish. Then shares it with their friends, family and followers, thats what you call free marketing at its best! Without the brand even having to instruct it to happen. This is social influence in its purest form, its not just direct marketing that effects different people connecting.
The effect this platform has on people has increased our hunter sensibilities to now seek for capturing every moment to share. These hunters have given us new restaurants to visit and new foods to try. I’ve found various new dishes browsing IG randomly at night.
There are over 70% of brands that are using Instagram. This allows their business to create experiences, share company insights, show behind the scenes (#bts), gram new product launches and show the companies culture.
So Why Instagram?
Back in March 2017 there was over 120 million grammers who visited a website, got directions, called and emailed, just to learn about businesses based on advertising on Instagram alone. Another 60% of users said that they have learned more about their product or service just by using Instagram. Grammers are not just browsing pics and reading quotes, they are on look for business products.They want to buy on their phones as the world is now buying socially more than ever.
As we know Instagram’s growth is going from strength to strength. This social platform deliverers the most engagement than any other social platform. To aid the engagement they have added features to make you grow too. Instagram has the ability to switch between personal profiles and businesses profiles. If you want to play the Instagram business game you need to suit up.
Using a business profile gives you the opportunity to see the real workings of your Instagram account. Instagram has equipped business profiles with an analytical dashboard where you can view insights of your account. You are now enable to see how well your posts are performing, from how many likes to how much impression and engagement an account receives.
Instagram has more than 800,000 million active users, 250 million story views and 120 million users searching for brands. This is why Instagram is for business.
Want to learn more about Instagram, engagement and any of these gramhacks? Why not join our Facebook group Dream Team Instagram Secrets, for daily tips and tricks to gram your way to the top!!
Or visit our website Dreamteamsecrets.com and sign up for our course to learn more Instagram secrets.